High-end innovation… Google Cloud unveils artificial intelligence-driven future in Las Vegas

This week's Google Cloud Next event in Las Vegas wasn't just an exciting announcement; Rather, it was a whirlwind of innovation that crossed various technological boundaries. While the launch of Google Vids, a revolutionary AI-powered video creation tool, stole the show, Google Cloud showcased several developments that promise to empower businesses in new and exciting ways revealed by the Middle East. It is the only media organization from the Middle East, North Africa and Turkey to receive an invitation to attend this global event.

“Google Vids”: Popularizing video content creation

Businesses today understand the power of video content, but creating high-quality videos often faces significant obstacles, especially time, resources and specialized skills. Google Vids, announced at the event, aims to break down these barriers, making video creation an efficient, accessible process for businesses of all sizes. Imagine a content creation hub seamlessly integrated with Google Workspace, allowing multiple users to work on a video project at the same time as editing a Google Doc. Google Vids empowers users with AI-based features.

To make it simple, describe your video using guided text and Google Vids' AI engine will create a draft video based on your description, saving you valuable time in the early stages of video creation.

Another advantage is the integration of smart assets; Use existing marketing text, images, or visual data from Google Drive, and Google Vids will seamlessly integrate them into your video, simplifying the content creation process.

Voice also plays an important role; Google Vids offers a huge library of stills and music videos that complement the user's project.

If you don't have the skills to hire a voice actor, no problem! Google Videos can convert text to automatic speech and add narration to your video using different tone and voice options.

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Google Vids caters to a wide range of business needs, providing solutions for a wide variety of video content such as product presentations, training materials, social media snippets, customer testimonials and explainer videos for complex concepts. The Google Vids app will roll out to the Workspace suite later this year for all current subscribers.

Vertex and Database Studio… an integrated approach to data management

Google Cloud has made big strides in data management with improvements to its machine learning platform, Vertex AI. Although the specifications are not detailed, it focuses on improving usability, scalability, and access to a wide set of pre-trained models. Google also introduced the “Database Studio” application, an integrated platform designed to simplify the administration of various database environments. This can be a game-changer for organizations struggling with siled data and complex management tools for different types of databases.

Thomas Gurion, CEO of Google Cloud, emphasized on building artificial intelligence agents capable of engaging in complex interactions and making it easier to communicate with back-end systems to perform automated tasks. These agents are based on “Vertex AI” and leverage large language models, promising an unprecedented level of conversational intelligence and responsiveness.

In a demo, the company used this capability to create an agent that analyzes past marketing campaigns to understand the company's brand style, then uses that knowledge to help generate new ideas that match that style. The demo analyzed more than 3,000 brand images, descriptions, videos and documents related to the fictional company's products, stored in Google Drive, and helped create images, headlines and other content based on an understanding of the fictional company's style.


Focus on security and artificial intelligence

Security is a top priority for Google Cloud; By combining AI features for advanced threat detection, artificial intelligence is used to improve security. Imagine AI anomaly detection that identifies unusual activity patterns that may indicate a cyber attack or threat investigation and an automated response that minimizes human intervention. Google Cloud's approach appears to be shifting toward a more proactive security posture; It uses artificial intelligence to anticipate and prevent potential threats before they cause harm.

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“Gemini Code Assist” and “Gemini 1.5 Pro” to empower developers

Developers will enjoy exciting updates to Google's large language model “Gemini,” formerly known as “Part,” with several features announced during a Las Vegas event attended by Ashark Al-Awsad.

Gemini Code Assist leverages the power of Gemini to help developers write code more efficiently. Gemini Code Assist understands the context of the developer's code and can suggest relevant code fragments, function calls, or entire blocks of code to complete the intended functionality.

Google also released an updated version of Gemini 1.5 Pro, which offers improved capabilities such as its larger language model, understanding complex code bases, building more complex programming architectures, and providing multilingual support.

Since the Gemini 1.5 Pro is multilingual and multi-media, from Mars it can understand photos and videos, so it can analyze and compare content from media such as TV shows, movies, radio, broadcasts, conferences. Call records in different languages ​​and more. . One million codes translates into one hour of video or 11 hours of audio.

Image 2 is the next generation of AI image generation

During the first day of the event, Google hinted at the upcoming release of Image 2, the successor to the popular artificial intelligence image creation tool. We can expect improved image quality, more creative control over the image creation process, and expanded applications that can explore animation or video creation. Imagen 2, actually a collection of templates, launched last December after being previewed at the Google I/O conference in May 2023. It can create and edit images based on text prompts like “DALL-E”. Midjourney from OpenAI. Considering the interest of commercial types, Imagen 2 can display text and announcements in several languages, and optionally overlay these elements on existing images, for example: on business cards, clothing and products.

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Since its initial release, image editing with Image 2 is generally available in Vertex AI with inpainting and outpainting capabilities. Paint and outpainting features can also be used through other popular image generators such as DALL-E to remove unwanted elements. Expand the boundaries of the image to create.

Action chips to accelerate the future of artificial intelligence

Google Cloud on Tuesday announced its first chip, called “Action,” which runs on the “Arm” architecture and is designed specifically for its cloud services and data centers. Google says the new Axion chips, which use Arm's Neoverse V2 platform, will deliver up to 30 percent better performance than previous CPUs designed for data centers running the Arm architecture. Up to 50 percent of current chips are based on the x86 architecture.

In a press conference ahead of Tuesday's announcement, Google confirmed that because Action is built on an open foundation, Google Cloud customers will be able to bring existing Arm workloads to Google Cloud without any changes.

Google Cloud is investing heavily in innovation across industries. By focusing on artificial intelligence, specially designed chips and user experience. Google Cloud is ready for businesses to unlock new capabilities in video creation, data management, security, developer tools and more. (Middle East)

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